Sille Schoen

Visual Communication

hallo@schoen-berlin.com

As a freelance Graphic Designer and Art Director for a diverse

range of clients across various industries, including tech, furniture,
chocolate, software developers, tour operators, CrossFit gyms, tool
manufacturers and restaurants, I have worked with both agencies
and direct clients.

My expertise spans the entire design process, from conceptualization
to final production, whether it's designing and realizing print
materials, creating web designs, or developing social media content.

My portfolio showcases a diverse array of projects, highlighting my
ability to adapt to different brand identities and project requirements
seamlessly.

Some of the companies I work/worked for:

Assembly instructions

for the Classic Bed

Concept

Design

Illustrations

Text

Final Production

Bruno Interior GmbH

The mattress startup that has become
an online sleep furniture brand by
expanding its range to several sleep
furniture like beds, sofa beds, and
bedding.

Concept and design of print materials from brochures over easy-to-
understand assembly instructions to fabric sample packaging.

Full design process from initial idea and concept development to final
production. Concept and design of social media content such as shooting
and editing reels and videos. Website design.

Brochure

Concept

Layout

Design

Final Production

Illustrations for Instagram Stories

for different occasions

Ideas

Illustrations

SlidePresenter

Thanks to the SlidePresenter AI and
automated processes, learning videos
can be produced efficiently with just a
few clicks in a number of formats and
languages.

The learning videos can then be
integrated into any LMS or the intranet.

Design and layout of print materials like brochures and Rollups,

LearnTec 2024 trade fair booth, whitepapers, social media posts.

Flyer, Rollup

Design

Illustrations

Final Production

Flyer, Trade Fair Booth

LernTec 2024

Design

Illustrations

Final Production

Social Media Content

Design

The Pager

Easy-to-use Website builder

Google Affiliate Banner

Illustration

Design

Text

The idea was to symbolize through
illustrations how easy it is to build a
Website with The Pager.

CAD Deutschland

Portal for Computer-Aided
Design (CAD) in Germany

Social Media Campaign

for the CAD Premium Hotline.

(Instagram and Facebook)

Idea

Concept

Design

Strong images and the slogan

‘More time’ signalize how much

more fun you can have in life thanks

to the CAD Premium Hotline – instead

of wasting time with solving problems,

help is provided quickly.

Rausch
Schokoladenhaus

Everything about Rausch Chocolate
is available at the Schokoladenhaus
at the Gendarmenmarkt in Berlin.

Drafts Back Track Poster

and Floor Sticker

Concept

Design

Text

To increase traffic, back track posters
and floor stickers were to be designed
for the Stadtmitte subway station. Two
concepts were presented.

ShapeClub Berlin

Personal Training

Coporate Identity

Logo

Illustrations

Website (Simple onepager)

Businesscards

The idea was to differentiate from
other personal trainers by choosing a
different, atypical design approach.
Instead of displaying in styled poses,
a sympathetic mascot was chosen:

a beaver, a small animal that quickly
turns a huge tree into small wood and
skillfully builds it into a dam.

Strong, resilient and smart.

Spree CrossFit

CrossFit Box in Berlin

Social Media Campaign

‘Muscle Beach’.

(Instagram and Facebook)

Concept

Art Direction Photo Shoot

Design

Text

Spree CrossFit was the only gym in
Berlin that offered an outdoor gym with
equipment during the Corona lockdown
(of course in compliance of the hygienic
regulations).

Advertised here is the possibility to train
with heavy weights: the only significant
difference to home-workouts or training

in public parks.

Apparel

Ideas

Design

Illustration

Text

Corporate Identity.

Concept and design of print materials like Flyer, Posters, Ads, Merchandise.

Full design process from initial idea and concept development to final production.

Concept and design of social media ads.

Flyer, Poster

Design

Final Production

Social Media Campaign

for ‘Small Group Personal Training’

(Instagram and Facebook) and
Follow-up

Concept

Video

Editing

Text

Powwow

A Restaurant in Berlin Kreuzberg
serving California Food

As the logo of Powwow

was a bit dusty after 27

years, a completely new

CI was designed.

Corporate Identity

Logo Design

Website

Merchandise

Stadtbibliothek Neukölln

Community library in Neukölln, a
multicultural neighborhood in Berlin.

Illustrations

The task was to create simple,
sympathetic illustrations of children
having a good time with the Neukölln
library's suitcase, which they could
borrow from their school.

The suitcase was filled with all kinds of

media like books, games, and music.

GTS Schulsoftware

For the DIDACTA 2024 trade fair

GTS has completely repositioned itself:

a new logo and a new CI were designed,

which was implemented on flyers, displays

and merchandise.

iNSIDE EUROPE

iNSIDE EUROPE organizes tailor-made
group tours to Europe. The sister company
iNCANTATO organizes trips for choirs to
Europe and offers them the opportunity to

perform in local venues.

Corporate Identity.

Concept and design of print materials like Flyer, Posters, Ads. Full design
process from initial idea and concept development to final production.

DeWitt Physical Therapy

Physiotherapy in

Santa Cruz, CA, USA

Flyer

Design

Villa Donnersmark

Villa Donnersmarck is an

inclusive forum for Berliners

of all ages.

Draft for the Program 2019.

Concept

Design

Illustrations

Task was to make it

dynamic and clean.

Investitionsbank Berlin

Flyer

Concept

Design

Campaign for the products ‘Berlin Start’

and ‘Berlin Kredit’, loans of the

Investitionsbank Berlin.

The IBB logo is playfully used in the
sports motifs.

‘Berlin Start’ communicates

‘Better chances’, ‘BerlinKredit’

communicates ‘Perfection’.

Logo and Flyer

Concept

Design

Funkkontakt

Funkkontakt was an event of the media consultants
of the Technical University of Berlin. Once a month
the guest of the evening talked about his career and
everyday working life. In the subsequent discussion
with philosopher and media scientist Norbert Bolz,
current trends and topics were discussed.

Kiezkonferenz

The neighborhood
conference gave the
mulitcultural residents of
the Oranienstrasse
neighborhood in Berlin
Kreuzberg the opportunity
to exchange experiences
and to shape their
environment.

Poster

Concept

Photography

Design

IKK Berlin-Brandenburg

The brochure ‘Happiness in Everyday Life’

is intended to draw playful attention to the

fact that even a small, simple piece of
happiness can make the everyday life

easier and healthier.

Brochure

Design

Hagebau Baustoffgruppe

The book ‘Everything the Carpenter
can do’ from Hagebau offers
Carpenters the opportunity to show
their customers not only material
samples but also the variety of their
skills in interior design from bathroom
to bedroom.

Book with 7 chapters,

around 250 pages

Layout

Design

Talbro

The tool manufacturer Talbro
from India wanted a Design for
their catalogue that made a
difference to other tool-
catalogues.

Catalogue

Concept

Design

Illustration

Packaging Design

Design

Logos